True North Brotherhood Logo

PRIVACY POLICY

Last updated: 15/5/2026

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SECTION 1 — WHO WE ARE

The True North Brotherhood is operated by Ally Campbell (the Data Controller). We are a UK-based online coaching business providing fitness programmes, nutritional guidance and coaching services to men over 40.

Contact Email: [email protected]
Website: true-north-brotherhood.com

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SECTION 2 — DATA COLLECTED

  • Full name and email address
  • Phone number (where provided)
  • Physical health data including weight, measurements and progress photos (provided voluntarily by programme members)
  • Payment information (processed securely via Stripe — we do not store card details)
  • IP address and browser/device data via cookies
  • Communications sent to us via email, WhatsApp or our website

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SECTION 3 — DATA USAGE

We use your data to:

  • Deliver the coaching services you have purchased or enrolled in
  • Send you programme content, check-ins and communications relevant to your membership
  • Process payments securely
  • Send marketing emails and updates where you have given consent
  • Improve our website and services
  • Comply with our legal obligations

We do not sell, rent or share your personal data with third parties for their own marketing purposes.

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SECTION 4 — LAWFUL BASIS

We process your data under the following legal bases:

CONTRACT

To deliver services you have purchased.

CONSENT

For marketing communications - you may withdraw consent at any time.

LEGITIMATE INTERESTS

To improve our services and protect our business.

LEGAL OBLIGATION

Where required by law.

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SECTION 5 — DATA RETENTION

We retain your personal data for as long as necessary to deliver our services and comply with legal obligations. Programme data is retained for a minimum of 2 years after your last interaction with us. You may request deletion of your data at any time by contacting us.

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SECTION 6 - YOUR RIGHTS

As a UK or EU resident you have the following rights:

  • The right to access your personal data
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time

To exercise any of these rights, contact us at [email]. We will respond within 30 days.

SECTION 7 — COOKIES

Our website uses cookies to improve your browsing experience and analyse traffic. By continuing to use our site you consent to our use of cookies. You may disable cookies in your browser settings, though this may affect site functionality. A cookie consent banner should appear on your first visit to the site.

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SECTION 8 — THIRD PARTIES

We use the following third party services which may process your data:

  • GoHighLevel: CRM and marketing platform
  • Stripe: Payment processing
  • WhatsApp: Member communication
  • Canva: Design - no personal data processed
  • Meta / Facebook: Advertising - subject to Meta's own privacy policy
  • Google Analytics: Website analytics - anonymised where possible

Each of these services operates under their own privacy policies. We have data processing agreements in place where required.

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SECTION 9 — SECURITY

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. All payments are processed via Stripe's encrypted payment infrastructure. We do not store payment card details.

SECTION 10 — CHANGES

We may update this Privacy Policy from time to time. The latest version will always be available at true-north-brotherhood.com/privacy-policy. Significant changes will be communicated to active members by email.

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SECTION 11 — COMPLAINTS

If you believe we have not handled your data correctly you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

SECTION 12 — CONTACT

Data Controller: Ally Campbell
True North Brotherhood
Email: [email protected]

Website: true-north-brotherhood.com